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Twee-Q Fights for Gender Equality on Twitter Print E-mail
Sunday, 19 May 2013 18:37
Think about all the retweets you sent over the last week. Would you guess that you forwarded more tweets from men or from women? As a woman, you’d think more of my retweets would be from my fellow females but take a look at this: According to Twee-Q, I’m a very anti-equal opportunity retweeter! I [...]
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Microsoft’s Animated Skype Opera Uses Story to Showcases Ad Opportunities Print E-mail
Sunday, 19 May 2013 18:37
Buying and selling advertising space isn’t very entertaining. It’s all facts and figures, boxes and percentages – it’s boring. Sorry, ad sellers, it is. . . but it doensn’t have to be. Microsoft UK set aside the facts and figures in favor of a sweet, animated video series called a SkypeOpera. These digital shorts use [...]
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4 Steps to Move from Insights to Action Print E-mail
Sunday, 19 May 2013 18:37
This post is presented by Marketing Pilgrim’s Analytics Channel Sponsor WebTrends. It was written by Stephen Eide, Training + Development Specialist at Webtrends. If you’re like most digital marketers, you track a set of website metrics—measurements such as site visits, time on site, referring sites and the all-important purchases, conversions or downloads. While tracking and [...]
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SHOCKER: Google’s Rivals Don’t Like EU Deal After They Actually Read It Print E-mail
Sunday, 19 May 2013 18:37
It’s official. The deal that was deemed a ‘non-starter’ by opponents back in April is now officially deemed inadequate by Google rivals. This time though it appears they actually had something to read vs. just complaining about what was rumored. At least that’s a step in the right direction….. I think. Of course, those complaining [...]
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The Line is Blurred Between Work and Home, But Workers Still Say Email is a Blessing Print E-mail
Sunday, 19 May 2013 18:37
I respond to almost as much business email at 10 in the morning as I do at 10 at night. I always assumed this was a freelancer issue – when you work from home you’re always at work. But a new study from GFI Software shows that even 9-5 office workers answer email at night. [...]
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[Infographic] Do Facebook Friend Recommendations Influence Purchasing? Print E-mail
Sunday, 19 May 2013 18:37
Our friends at PPC Associates have put together an infographic to hopefully clear up the age old (as in the social media age) question about the importance of recommendations in the purchase process. We don’t know for sure but we sure do ‘like’ this infographic and we hope you do as well.
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ABC Reveals Plan for Unified Advertising Across All Platforms Print E-mail
Sunday, 19 May 2013 18:37
ABC just completed their 2013-2014 TV Upfront presentation. They did it with their usual dose of self-deprecating humor and lots of jabs at the other networks. Their new season is full of crazy comedies and high-concept fantasy shows such as Once Upon a Time in Wonderland  (Is Alice mentally ill),  Resurrection (a boy returns from [...]
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Square Stand Making Payments Easier and Cooler for Merchants Print E-mail
Sunday, 19 May 2013 18:37
Square is a revolution in the way that merchants of all sizes (but especially the smaller ones) take payments for their products and services. Even in the little town I live in I can count several ‘main street’ merchants using the Square system to make their payment processing direct and easy. You pay on what [...]
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Pinterest Adds Duplicate Warnings on Site and Search Features on Mobile Print E-mail
Sunday, 19 May 2013 18:37
Want to know something Pinteresting? America’s favorite image pinning site just added a bunch of new features on the web and on the mobile app! Okay, I can’t take credit for the whole “pinteresting” usage, but it’s cute, it works, so let’s run with it. . . straight to the website. This is Pinterest’s new [...]
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Pay per click (PPC)

is an Internet advertising  model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Long Tail

refers to the statistical property that a larger share of population rests within the tail of a probability distribution than observed under a 'normal' or Gaussian distribution.

Internet marketing

also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.

In-text advertising

is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.


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