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Google to Face Legal Vultures on Privacy, Will Others As Well? Print E-mail
Wednesday, 22 February 2012 18:55
Google is getting ready to face the legal music for its latest dalliance with regard to privacy. That makes sense only in a world where lawyers run the show. I don’t understand the process of how these things work. I am not a lawyer and I did not spend the night in a Holiday Inn [...]
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Facebook Premium Ads Coming Feb. 29 With Some Lofty Claims Print E-mail
Wednesday, 22 February 2012 18:55
Quiet period, schmiet period. As Groupon haas proven there is no such thing in the new world of Internet marketing and communications. Facebook just happened to “leak” some documents regarding their new Premium Ads set to go live on Feb. 29 to the CEO of iStrategyLabs who just so happened to post them to GigaOm, [...]
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Four Stars for Microsoft’s People Powered Stories Ads Print E-mail
Tuesday, 21 February 2012 23:14
Social advertising is all about using the comments and recommendations of one person to influence the buying habits of another. Facebook does this handily by mentioning which of my friends like the ads that appear in my sidebar. But, to be effective, recommendations don’t have to come from friends. A recent study by BazaarVoice showed [...]
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Smartphone Data Should Tell Marketers to Get Mobile Now Print E-mail
Tuesday, 21 February 2012 23:14
Smartphones are not the wave of the future. They are the wave of now. Whether you are defined as a Millenial or someone older but with a substantial income the smartphone is a part of the existence of the majority in major demographic groups. A recent survey from Nielson did more to state the obvious, [...]
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Mobile Users Asked to Pay for NCAA March Madness Print E-mail
Tuesday, 21 February 2012 23:14
When you’ve got something people want, it only makes sense to ask them to pay for it, right? But that logic doesn’t always work when it comes to mobile content. There are plenty of studies that show people are reluctant to plunk down more than .99 for an app they’ll likely use every day. On [...]
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What Did 181 Million US Internet Users Do In January? Print E-mail
Tuesday, 21 February 2012 23:14
If you answered “watched an online video” to our headline question then you’re absolutely right! New data from the comScore Video Metrix shows that in January 2012, 181 million U.S. Internet users watched nearly 40 billion online videos. In January of 2011, that number was 171 million. That’s a heck of a jump up in [...]
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Are You Ready for Mobile Facebook Ads? Here They Come! Print E-mail
Tuesday, 21 February 2012 23:14
Apparently, when Facebook filed its plans to go public, analysts saw nothing but “red flags” that the social network had thus far failed to monetize its 425+ million mobile users… The disclosure sent up red flags for analysts, because the company also said it does not “currently directly generate any meaningful revenue from the use [...]
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Google Privacy Uproar Continues but What’s Really Going On? Print E-mail
Tuesday, 21 February 2012 23:14
The Google flap over privacy continues and the machine moves with fine efficiency. Take a look at these headlines. Google Bypassing User Privacy Settings – MSDN Microsoft: Google Bypasses Privacy Settings in Internet Explorer, Too – All Things D Google Privacy Fiasco Lesson: There Is No Privacy – Computerworld Not Just Google: Facebook Also Bypass [...]
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New Social Study: Men Get Personal, Women Talk Shop Print E-mail
Tuesday, 21 February 2012 23:14
Women may be tops when it comes to communicating but online, they’re more careful about what they say and to whom. A new study from UK company uSamp shows that overall, men were more apt to share personal information online, topping women in every area except one – brand’s liked. 78% of the UK women [...]
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Pay per click (PPC)

is an Internet advertising  model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Long Tail

refers to the statistical property that a larger share of population rests within the tail of a probability distribution than observed under a 'normal' or Gaussian distribution.

Internet marketing

also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.

In-text advertising

is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.


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