Internet marketing Seo Social media Marketing Search engine

If you are Yahoo you have got to do one thing moving forward and one thing only. You have to find a way to make news that doesn’t involve you CEO’s level of competence. It’s pretty simple, don’t you think? Yahoo is a large publicly traded company, has (or more accurately had) thousands of employees, [...]

“M” is for the Millions who visit Facebook. “O” is the 1 in 3 who blog Online “T” is for 14% on Twitter. “H” is the Half that buy their toys online. “E” is the half of all bloggers with kids under Eighteen “R” is for her massive social Reach Put them all together they spell [...]

Facebook is many things to many people but there are two areas they can’t seem to get right, e-commerce and search. Now, e-commerce is a complicated thing, but search shouldn’t be. Surely Facebook has the brainpower and talent in their pocket to create the world’s greatest search engine, but if they did, would it matter? [...]

If you’re anything like me, you send and receive a lot of emails every day. But have you ever wondered where your message goes after you hit “send?” How does an email travel from your computer to your friend’s smartphone across the country or around the world?

We’re answering those questions with Story of Send, a new site that gives you a behind-the-scenes look into how all that virtual information makes its journey through the real world—from your Internet service provider to our data centers and beyond. Along the way, you’ll discover everything from where we filter for spam and scan for viruses to how we’re minimizing our impact on the environment through energy efficiency and renewable power.



We’ve included videos and photos throughout the journey so you can explore certain areas more deeply. For example, if you’re curious what data center servers look like, we’ve included some photos. Or you can watch a video to learn about how we purchase clean energy from wind farms near our data centers. And because technology doesn’t always have to be serious, you might find a vampire or two lurking around or uncover other surprises on the journey.

In the past, Gmail fans have shown us how emails connect people across the world. Now we’re providing a glimpse into how those emails go from one place to another. So hit send and start the journey today.

Posted by Erin Reilly, Google Green team

Whether you’re a marketer in Milan or a planner in Pretoria, you can now get your hands on more Google research and tools to help you better understand your audience and how consumer behavior is changing. Our Think Insights website has just expanded to cover 21 different countries across Europe, the Middle East and Africa.

Think Insights can help you understand your customers better, develop your digital strategy, find data to support a business case, stay on top of the latest consumer and industry trends and get insights directly from industry thought leaders. Here are just a few examples of what you can do on the updated site:

• Access our research library of studies and whitepapers from across 21 different countries. You can search for research by country, sector, marketing objective or media type.
• Use the Insights MENA tool to explore the media habits of consumers in the Middle East and North Africa, or do the same for consumers in Sub-Saharan Africa with our Insights Africa tool.
• Watch new videos on the consumer journey, with information on behaviors such as “research online, purchase offline” (ROPO).

Visit Think Insights to see how the site can help you, and follow Think with Google on Google+ for ongoing updates.

Posted by Eileen Munnelly, Director Large Customer Marketing and Insights, EMEA

An app would like to use your current location — is that okay? 74% of smartphone owners said “yes” to that question, up from 55% just a year ago. Seems like the tool that gave many people the willies at the start, is now becoming part of their everyday routine. Need directions? Want to find [...]

Apple is rumored to be drawing one of the final battle lines that will truly separate Google and Apple, or (Android v. iOS if you prefer) in the world of mobile. It’s about maps. Maps and the ability to get around while out and about are one of the most critical functions of any mobile [...]

What has 4,177,653 Facebook followers, 245,839 Twitter followers, 1,018 YouTube subscribers, 294,467 Google+ fans, but only  67 followers on Pinterest? * The answer is Amazon.com! Those combined numbers landed them in the number one slot on Campalyst’s Top 250 Internet Retailers on Social Media index. The index is proof that not all social media is [...]