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What’s the Fastest Growing Online Ad Format? Video! Print E-mail
Sunday, 05 February 2012 19:37
Video may have killed the radio star, but it’s working wonders for the online ad business. According to eMarketer, video is showing the highest spending growth numbers of any category. Last year video went up 42.1% and it’s expected to keep in the double-digits for the next few years. More spending, means claiming a larger [...]

Video may have killed the radio star, but it’s working wonders for the online ad business. According to eMarketer, video is showing the highest spending growth numbers of any category.

Last year video went up 42.1% and it’s expected to keep in the double-digits for the next few years.

More spending, means claiming a larger share of the online ad pie. For video, it’s currently at 7.9%, just barely sneaking past Classifieds and Directories. The share is expected to rise to 15% by 2016, keeping it solidly in third place.

Add in search and banners and these three ads account for 80% of all ads sold. Search, accounting for almost half of all online ads by themselves.

The rise in video ad spending is certainly being spurred on by the rise in video consumption. Recent numbers from comScore show that 182 million U.S. Internet users watched an average of 23.2 hours of video content per viewer in December.

Video is the new TV but it’s cheaper and easier to put ads on a hit YouTube series than on a hit TV show.

If you need more proof that online video ads are on the rise, answer this. When was the last time you watched a video that didn’t have either a banner or a pre-roll ad? I can’t think of one.



Posted: 2012-02-03 13:25:27
 

Pay per click (PPC)

is an Internet advertising  model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Long Tail

refers to the statistical property that a larger share of population rests within the tail of a probability distribution than observed under a 'normal' or Gaussian distribution.

Internet marketing

also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.

In-text advertising

is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.


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