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Facebook’s Real Problem in Just 44 Words Print E-mail
Sunday, 05 February 2012 19:37
There is a lot talk about Facebook. The billionaires, the millionaires, the speculation, the complaining, the changes. You name it, the list goes on. Of everything I have read, one quote summarizes it all from Wall Street Journal article. It comes from Veronica Stecker the media manager for Omaha, NE based retailer Gordmans. Simply put [...]

There is a lot talk about Facebook. The billionaires, the millionaires, the speculation, the complaining, the changes. You name it, the list goes on.

Of everything I have read, one quote summarizes it all from Wall Street Journal article. It comes from Veronica Stecker the media manager for Omaha, NE based retailer Gordmans. Simply put in just 44 words (or 255 characters including spaces according to Word’s word count function).

We still don’t have a huge correlation between Facebook fans and return on investment in an actual sales in store. Until that metric becomes a lot more solid, I don’t think our company or other brands are going to be full-fledged into Facebook advertising.

Agree? Disagree? Have an opinion? How will this observation impact Facebook as it tries to own the world?

Have a great weekend.

Marketing Pilgrim’s Social Channel is proudly sponsored by Full Sail University, where you can earn your Masters of Science Degree in Internet Marketing in less than 2 years. Visit FullSail.edu for more information.



Posted: 2012-02-03 08:53:54
 

Pay per click (PPC)

is an Internet advertising  model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Long Tail

refers to the statistical property that a larger share of population rests within the tail of a probability distribution than observed under a 'normal' or Gaussian distribution.

Internet marketing

also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.

In-text advertising

is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.


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