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Facebook Premium Ads Coming Feb. 29 With Some Lofty Claims Print E-mail
Wednesday, 22 February 2012 18:55
Quiet period, schmiet period. As Groupon haas proven there is no such thing in the new world of Internet marketing and communications. Facebook just happened to “leak” some documents regarding their new Premium Ads set to go live on Feb. 29 to the CEO of iStrategyLabs who just so happened to post them to GigaOm, [...]

Quiet period, schmiet period. As Groupon haas proven there is no such thing in the new world of Internet marketing and communications. Facebook just happened to “leak” some documents regarding their new Premium Ads set to go live on Feb. 29 to the CEO of iStrategyLabs who just so happened to post them to GigaOm, well, you get the point.

Regardless of the circumstances, the following pictures tell the story of exactly what Facebook is claiming advertisers will experience with these new ads. Let’s just say they are haughty numbers indeed.





I love claims like these especially when they come with an asterisk! Take a look at the basis of the claims. I have blown it up for you so you can see it more easily despite the effective use of smaller font in a lighter color by Facebook. Are you feeling confident yet?



Ah yes. Internal tests from Facebook got these results. OK, well, enough said.

Marketing Pilgrim’s Social Channel is proudly sponsored by Full Sail University, where you can earn your Masters of Science Degree in Internet Marketing in less than 2 years. Visit FullSail.edu for more information.



Posted: 2012-02-22 07:13:24
 

Pay per click (PPC)

is an Internet advertising  model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Long Tail

refers to the statistical property that a larger share of population rests within the tail of a probability distribution than observed under a 'normal' or Gaussian distribution.

Internet marketing

also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.

In-text advertising

is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.


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Internet marketing Seo Social media Marketing Search engine