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Uneducated Australians Enjoy the Highest Online Marketing Salaries Print E-mail
Monday, 17 February 2014 08:33
You’ve got to love the awesome data that Moz shares with the interwebz. Their latest 2014 Industry Survey was already eye-opening, but now they’ve sliced and diced it even further. In fact, thanks to some new findings, we now find that if you want to make the most in internet marketing, you should move to […]
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Sponsor Marketing Pilgrim or Let These Companies Get the Jump On You Print E-mail
Monday, 17 February 2014 08:33
Have you considered placing your company in front of Marketing Pilgrim’s savvy audience of influential marketers? While we still have some great channels available, these companies are already a step ahead of you: Avalaunch Media – infographic design and promotion services. AdLift – get your free SEO audit today! ClickZ Live New York – the […]
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Facebook Says Love and Chocolates Are the Key to Valentine’s Day Success Print E-mail
Monday, 17 February 2014 08:33
Friday is Valentine’s Day and believe it or not, you still have plenty of time to market to young lovers all over the US. According to Facebook, 37% of men are still planning Valentine’s Day on Valentine’s Day. That number drops to 28% for women, but that means you can make that sale right up […]
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Sponsored Tiles: Coming Soon to a Firefox Launch Page Near You Print E-mail
Monday, 17 February 2014 08:33
The Interactive Advertising Bureau and Mozilla negotiated a cease fire this week at the IAB’s annual meeting. A year ago, Mozilla announced a plan to set all Firefox browsers to “no cookies” by default, leaving up to the consumer to flip the switch for targeted ads. This is like running TV shows without commercials unless […]
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Facebook Advertising Proceeds with Caution Print E-mail
Monday, 17 February 2014 08:33
Whose afraid of the big bad ad unit? Facebook! In the last 24 hours, a number of stories have popped up on the web that show Facebook’s reluctance to ramp up their ad sales. Not that they don’t have good reason to be cautious. An advertising misstep could lead to a user revolt. But who […]
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Google+ Registration Doubles YoY but Active Users is Another Story Print E-mail
Monday, 17 February 2014 08:33
I’ve been using Google+ a lot more lately but mostly because of the forced connection between the social network and YouTube. It makes me wonder if this new connection has anything to do with Google+’s spike in user registration. We Are Social crunched the numbers and here’s what they found: In the past year, the […]
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Phew, That Was Close! Court Rules You CAN Link to Another Web Site Print E-mail
Monday, 17 February 2014 08:33
It almost seems crazy that we even need a court ruling on this, but the Court of Justice of the European Union (CJEU) has ruled that it is legal to link to another web site. Google’s sphincter just relaxed a little. I mean, can you imagine an internet where we needed to get permission before linking […]
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True Fashionistas Spend More When Shopping Mobile and Other NY Fashion Week Facts Print E-mail
Monday, 17 February 2014 08:33
Ralph Lauren, Tory Burch, Vera Wang, Marc Jacobs – forget it! No one put on a bigger show for New York Fashion Week than Mother Nature. Her all-white line was called Cold Hands – Wet Feet and it featured crisp lines, a slight sparkle and intricate lacework. Unfortunately, most Fashion Week visitors had a negative […]
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Yahoo Uses Tumblr Power to Deliver Native Ads and Digital Mags Print E-mail
Monday, 17 February 2014 08:33
Think you know Yahoo? Well, you don’t. Ned Brody, Head of the Americas at Yahoo! (yes, that’s really his title) told AdAge that this this isn’t the 1990′s website we all remember – this is the new and improved, spiffy, glossy, high-tech Yahoo for the new millennium. And I know that sounded sarcastic, but I […]
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Pay per click (PPC)

is an Internet advertising  model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Long Tail

refers to the statistical property that a larger share of population rests within the tail of a probability distribution than observed under a 'normal' or Gaussian distribution.

Internet marketing

also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.

In-text advertising

is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.


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