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Is that a Dodo bird…or a marketing campaign? Print E-mail
Wednesday, 07 May 2014 05:45
Remember how business professionals used to be completely devoted to the BlackBerry – so much so that “Crackberry” was named Word-of-the-Year in 2006? Back then, we didn’t realize that most of the technology we were holding near-and-dear would quickly become passé. But now, we’re getting more accustomed to the rapid evolution of technology and processes. Looking around, I […]
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YouTube gives creators a brand boost with intro video option Print E-mail
Wednesday, 07 May 2014 05:45
About a third of all the videos I watch on YouTube have a branded intro. It sets the tone and let’s you know that the person you’re watching is serious about creating consistent content. They’re also easier than ever to make thanks to a variety of cheap video editing tools. On TV, the opening credit […]
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Is Twitter a hot spot or burning out? Depends who you ask Print E-mail
Wednesday, 07 May 2014 05:45
Twitter has a new study called “Discovering the Value of Earned Audiences — How Twitter Expressions Activate Consumers”. It’s proof that Twitter is great for branding and that it even pushes people to take action in regard to the brands they see. They collected data by examining the primetime Tweets of 12,000 people – both […]
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Amazon invites you to go shopping via Twitter Print E-mail
Wednesday, 07 May 2014 05:45
We’ve seen a dozen other attempts to allow people to shop via their Twitter feed but this might be the best one yet. It’s #AmazonCart and it’s a simple way to capitalize on our need to buy things the moment we see them. Here’s the pitch: you’re enjoying all of the fun and interesting tidbits […]
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Facebook expands video stats as long as you upload not link Print E-mail
Wednesday, 07 May 2014 05:45
Facebook wants to be your everything. They want your posts, your ads, your photos and now they want your video. Not a post with a link to your YouTube video. They want you to upload your video straight to Facebook. If you do that, they’ll reward you with better audience metrics so you can see […]
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Google acquires the company it previously discredited: Click Forensics Print E-mail
Wednesday, 07 May 2014 05:45
Now here’s something you don’t see every day. Google has acquired a company that it spent years trying to undermine: Click Forensics. Of course, as the WSJ reports, Click Forensics is now called Adometry, but that’s just the new name for the company that Google worked so hard to discredit. Here are just a couple […]
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Doing business outside the US? LinkedIn adds language tools to company pages Print E-mail
Wednesday, 07 May 2014 05:45
Sixty-seven percent of LinkedIn’s 300 million users are located outside of the US and the site is available in 22 languages including Dutch, French, German, Indonesian, Italian, Korean, Japanese, Norwegian, Portuguese, Spanish, Swedish, and English (both British and US?). I knew the site had a global audience but didn’t realize that it was such a […]
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Want to reach a young audience? Snapchat might be the next big thing. Print E-mail
Wednesday, 07 May 2014 05:45
When you’re a marketer, it’s up to you to find out where the people are so you can reach them with your message. It was the newspaper, then radio, then TV, the internet and now social media – especially the mobile kind. If you’re trying to reach potential customers under the age of 30, then […]
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The latest chapter for the self-driving car: mastering city street driving Print E-mail
Wednesday, 07 May 2014 05:45
Jaywalking pedestrians. Cars lurching out of hidden driveways. Double-parked delivery trucks blocking your lane and your view. At a busy time of day, a typical city street can leave even experienced drivers sweaty-palmed and irritable. We all dream of a world in which city centers are freed of congestion from cars circling for parking (PDF) and have fewer intersections made dangerous by distracted drivers. That’s why over the last year we’ve shifted the focus of the Google self-driving car project onto mastering city street driving.
Since our last update, we’ve logged thousands of miles on the streets of our hometown of Mountain View, Calif. A mile of city driving is much more complex than a mile of freeway driving, with hundreds of different objects moving according to different rules of the road in a small area. We’ve improved our software so it can detect hundreds of distinct objects simultaneously—pedestrians, buses, a stop sign held up by a crossing guard, or a cyclist making gestures that indicate a possible turn. A self-driving vehicle can pay attention to all of these things in a way that a human physically can’t—and it never gets tired or distracted.

Here’s a video showing how our vehicle navigates some common scenarios near the Googleplex:

As it turns out, what looks chaotic and random on a city street to the human eye is actually fairly predictable to a computer. As we’ve encountered thousands of different situations, we’ve built software models of what to expect, from the likely (a car stopping at a red light) to the unlikely (blowing through it). We still have lots of problems to solve, including teaching the car to drive more streets in Mountain View before we tackle another town, but thousands of situations on city streets that would have stumped us two years ago can now be navigated autonomously.

Our vehicles have now logged nearly 700,000 autonomous miles, and with every passing mile we’re growing more optimistic that we’re heading toward an achievable goal—a vehicle that operates fully without human intervention.

Posted by Chris Urmson, Director, Self-Driving Car Project
 
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Pay per click (PPC)

is an Internet advertising  model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Long Tail

refers to the statistical property that a larger share of population rests within the tail of a probability distribution than observed under a 'normal' or Gaussian distribution.

Internet marketing

also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.

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is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.


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